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Too many businesses lose momentum by uploading great content to platforms that limit their control or make customer follow-up nearly impossible.
Where you sell your digital product can shape how your customers experience it, how often they return, and how much your business earns from every sale.
Selling digital products should be about finding a platform that supports your business goals, not just the transaction.
In this article, we’ll walk through the most common places to sell digital products, learn what platforms support full customer journeys and how they fit your business now and later.
What Counts as a Digital Product?
If you run an online business, there’s a good chance you already have content, templates, or tools that could be packaged and sold as digital products.
Digital products are assets you can sell online without needing to ship anything. These products are delivered through email, downloads, or a private member area and can be sold repeatedly.
Let’s break down what counts as a digital product:
Downloadable Files
A downloadable file is one of the simplest ways to get started with selling digital downloads. It doesn’t need a big launch; it just needs to solve a real problem your buyer has.
Here are examples of common downloadable products used by service-based businesses, consultants, coaches, creators, and agencies:
- PDF guide that explains how to do something
- Slide deck you’ve used in a workshop or presentation
- Google Sheet that tracks leads, budgets, or content
- Checklist that your team uses to complete a task
- Canva templates you’ve designed for client projects
- Printable planner you use to keep your business organized
All of these are real assets, and with just a bit of formatting and clean-up, you can package them as downloadable products.
Online Courses and Training
Online courses let you package your knowledge into a format that buyers can go through at their own pace. You can teach once and sell it as many times as you like.
A course doesn’t have to be long or complicated. It can be as simple as a series of short videos, slides with voiceovers, or written lessons paired with worksheets.
Courses also let you guide the buyer in a structured way. You can organize content by modules, walk them through in a clear order, and even include action steps along the way.
This structure builds trust. It also increases the chance that someone will finish the course and come back to buy more from you.
As a business, selling online courses also allows you to bring in clients who may not be ready for your higher-priced services yet. It gives them a way to start working with you at a lower cost and positions you as the expert in your space.
Platforms like CustomerHub let you upload all of these in one space, organize them by topic, and even drip lessons over time.
Templates and Toolkits
Templates and toolkits help buyers save time. Instead of starting from a blank page, they get a ready-to-use file that’s already set up.
These types of products are especially valuable when they solve a specific task or business challenge. That’s why they’ve become one of the fastest-growing digital product types, especially among service-based businesses.
Popular template types for businesses:
- Email copy templates
- Client onboarding documents
- Ad campaign layouts
- Legal documents or agreements
- Social media content kits
If you want to sell templates in a way that allows bundling, updates, and access control, a flexible digital download delivery app becomes important.
You can create a product page, group templates together, restrict access based on purchase level, and even send updates to buyers when you improve your files.
Membership Content
If your business produces ongoing content, updates, tools, or training, turning that into membership content can give you a steady stream of income and a deeper relationship with your audience.
You can provide access to valuable materials over time, and your customers pay monthly or annually to stay in. This works well if your audience wants regular support or guidance.
Membership content also helps with retention. Once someone becomes a member, they’re less likely to go looking elsewhere. They stay because they’re getting ongoing value and because they don’t want to lose access to what they’ve already paid for.
With CustomerHub, you can organize your content into a member area, send automated updates, and give each buyer access to the right materials. You can also offer different plans that include just the core content and another with added support or coaching.
Software, Tools, and Digital Services
Many small businesses are now selling tools like client dashboards, KPI trackers, audit templates, calculators, and automation systems. These aren’t full software products, but they’re working solutions that others can plug into their own business.
In fact, the simpler they are, the better. Buyers don’t want complexity and want something that works fast.
If you’re already creating these tools for internal use or client work, selling them as standalone products creates a new revenue stream with very little extra work. You’re offering people a way to save time, skip setup, and get results sooner.
Another strong option is to sell productized digital services. If you build marketing funnels, you could turn that into a setup package that buyers can purchase directly.
Or, if you offer SEO audits, you could sell a downloadable report template along with a mini setup service that takes a few hours. These kinds of offers allow you to scale without doing full-service custom work for every client.
Audio and Visual Products
Audio and visual products are simple to deliver, don’t require physical shipping, and can be sold over and over again at no extra cost to you. This is common in digital art, content creation, and media production businesses.
Small businesses often need ready-made audio and visual assets they can use in their projects. Licensing them properly and making them easy to preview and download helps your product stand out.
Selling audio and visual files does come with a few needs. You’ll want a platform that lets you upload large files, organize them clearly, and guide users through how to use them.
You may also want to group related files into collections or licenses for personal use versus commercial use.
Why Digital Products Are More Scalable
One of the biggest advantages of digital products is that they don’t require storage, packing, or delivery. Once your file, course, template, or tool is ready, it lives online and can be delivered instantly.
Since there’s no physical cost after the initial creation, your margins are much higher with digital products. You don’t have to buy materials, restock items, or manage fulfillment centers.
When you sell a service, each sale usually means more of your time. With digital products, you do the work once, such as writing a guide, building a course, or creating a tool. Then you can sell it as many times as you want.
Once your product is created, your only real costs are platform fees, payment processing, and any ads or promotions you choose to run. Therefore, more of each sale goes back to your business.
With the right platform, most of the selling process can be automated. That includes payment processing, product delivery, upsell offers, and membership renewals.
Tools like CustomerHub are built for this. You can create digital offers, group them together, and let the system manage access, updates, and delivery. You spend more time on growth instead of logistics.
Sell once, deliver forever. Let CustomerHub run the backend while you focus on growth. Start your 14-day free trial today!
How to Choose Where to Sell Digital Products
Choosing where to sell digital products is a huge business decision. The platform you pick affects how you reach your customers, how much you keep from each sale, and how professional your offer looks.
It’s easy to get caught up in lists of features or look at what other sellers are using. But the best choice depends on your product and how you plan to run your business.
Let’s look at the key questions to help you choose the right platform for selling your digital products.
Are You Selling a File or Building a Business?
This is the first question to ask yourself.
If you're simply looking to upload a file and make a few sales, such as a one-time ebook or a template, you may not need a full-featured platform.
But if your goal is to build a brand, grow a customer base, and offer more than just a file, you'll want more control over how everything works.
In that case, platforms like CustomerHub give you more flexibility. You can organize content, build membership offers, send follow-up emails, and turn buyers into long-term customers from one place.
Do You Want to Own Your Customer Relationships?
When you sell on marketplaces like Etsy or Udemy, you don’t fully control who buys from you. You don’t get access to their email addresses, and you can’t build a direct relationship with them.
This limits your ability to send follow-up content, offer new products, or ask for feedback or reviews.
If you care about customer loyalty, referrals, or email marketing, you need a platform that gives you full control over your audience. Tools like CustomerHub let you manage your customer list and communicate with them directly, something that’s hard to do in a shared marketplace environment.
How Many Products Do You Plan to Offer?
If you’re starting with just one product, you might not need much structure. But once you add more, you’ll want a system that helps you group related products into bundles and offer tiered pricing or membership levels.
Think about how your product catalog might grow. Even if you're starting with one offer now, your setup should be able to handle three, five, or ten offers in the future without forcing you to switch platforms.
This is where CustomerHub works especially well. It’s built to grow with you, offering a comprehensive product library that makes it easy to manage and deliver all your digital products from one central hub.
What Kind of Buying Experience Do You Want to Create?
Your platform affects how buyers experience your brand.
Are they getting a simple email with a file link, or are they entering a branded member space where they can log in, view content, and access more when they’re ready?
The second option builds trust. It makes your product feel complete and gives you more chances to sell again later.
If you care about the full customer experience, from checkout to delivery to follow-up, you’ll want a platform that supports that flow.
Do You Want to Sell One-Time or Recurring Offers?
Some products are sold once. Others are sold as part of a monthly or yearly plan, like memberships, training updates, or support access.
Not every platform supports recurring billing. If you’re planning to build a subscription product or offer gated content that updates over time, make sure your platform can handle that from day one.
CustomerHub makes this part easy. You can set up one-time or recurring payments, drip content over time, and manage access levels for different membership tiers from a single platform.
5 Selling Styles (What Platform Fits Best)
Not every business approaches digital product sales the same way. The right platform for you depends on what kind of customer you’re targeting and how hands-on you want to be with your offers.
Below are five common selling styles based on real business behaviors. Find the one that fits how you work and see which platforms make the most sense for that approach.
First-Time Seller
You’ve just started creating digital products, maybe a worksheet, checklist, or simple resource. You’re testing demand, and you want to avoid complex setup or high upfront costs.
Your main goal is to get something live quickly and see how buyers respond. This is a good fit if you want simple upload and checkout or no tech setup or branding work.
What you need:
- Simple product upload
- Instant delivery
- Easy checkout experience
Best fit: Platforms like Gumroad or Payhip offer an easy way to start selling digital downloads without committing to a full system. They’re quick to use and work well for single products.
Watch out for: These online course platforms are good for testing but are not built for long-term business growth. You don’t get much control over branding, and customer relationships are limited. You won’t be able to build strong connections with potential customers or expand your offers easily.
Course Creator
You teach a method, process, or skill either to clients or through training materials. You already have knowledge that delivers results. Now, you want to package that into a course you can sell again and again.
This is one of the most powerful ways to sell digital products online because once the content is created, you can sell it over and over.
This applies if you’re a coach, consultant, trainer, or expert in your space. You’ve probably led live sessions, webinars, or team training.
Turning that into a structured course gives you a way to help more people without being present every time.
What you need:
- A way to organize content by lessons or modules
- Video hosting
- Progress tracking and learner access
- Clean user experience for students
Best fit: Platforms like Teachable or Thinkific, which are built for education. They let you break content into lessons, drip material over time, and create a course-style experience.
Alternative option: CustomerHub lets you build a course library inside your own branded space. You can also bundle courses with digital templates, coaching offers, or memberships in one system. This is a better fit if you plan to build a full business around your content, not just a single course.
Community Builder
You want to sell more than content and offer ongoing access, updates, and value. You’re building a space where buyers return regularly, not just a checkout page.
This selling style is about retention. You’re offering value over time, not just one file.
You might send out new marketing tools each month, drop fresh digital assets, or give members access to exclusive templates, training, or coaching.
What you need:
- Member logins
- Recurring billing
- Content protection and structured access
- The ability to post new content over time
Best fit:
CustomerHub is built for this type of business. You can create a private member space where content is organized by topic, level, or type. You can add updates, drip content, and group products into bundles or plans.
Unlike traditional course platforms, this online community platform gives you more than lesson layouts. It helps you create a full experience for members that grows over time, with the structure and delivery already handled for you.
Digital Store Owner
You’re building a digital storefront with multiple offers. You’re not just selling one product but creating a catalog of tools, templates, or courses.
This applies if you run a service-based business, agency, or product-based brand that sells digital content. You might be building product lines for different audiences or bundling tools into packages.
What you need:
- Custom branding and control over layout
- The ability to upsell and cross-sell
- A clean product catalog
- Customer account access and content management
Best fit:
If you want to sell many items and build a full digital store, you could use Shopify with a digital product plugin or WooCommerce if you’re on WordPress. But these take more setup time and often require plugins.
CustomerHub offers a smarter alternative. You get store-level structure without the heavy tech lift. You can easily organize your digital products, set access permissions, and create a branded login experience for your customers.
It works well if you want to run an online store without the burden of managing a complex backend.
Designer or Creative
You create music and audio files, design tools, visuals, or website templates. Maybe you're already using these assets for client work, and now you want to make them available for others to buy.
If you’re a designer, artist, or creative studio, your products are often things like icons, brand kits, stock photos, video clips, or editable website templates. These need clean presentation and simple delivery. Buyers want to browse, preview, and download easily.
What you need:
- A visual-first layout
- Clear file previews or product descriptions
- Reliable file delivery
- Licensing options (if needed)
Selling directly gives you freedom over how your digital goods are priced, grouped, and delivered. You can create premium bundles, track customer interest, and sell your own digital products without competition from others on the same page.
Best fit:
Marketplaces like Etsy and Creative Market are great for fast visibility. They bring traffic and let you get listed without setting up your own site.
If you want more control:
You can move your bestsellers into CustomerHub and sell them directly. This gives you control over branding, pricing, customer relationships, and product delivery. You can also group related files into bundles or offer them through a paid content pass.
How CustomerHub Helps You Sell More
When you’re selling digital products as a business, you need more than just a download link. You're managing customer expectations, organizing valuable content, collecting payments, and trying to grow.
Many platforms give you one piece of that puzzle. CustomerHub gives you the full system.
Here’s how CustomerHub helps you sell more by giving you control over your content, your customer experience, and your sales process in one platform.
Built-In Sales Pages and Checkout Flow
You don’t need to build a separate site or learn how to code to start selling. CustomerHub includes customizable sales pages that let you showcase your offer, accept payments, and deliver content all in one place.
You can connect to Stripe, control your product presentation, and track performance without a single plugin.
It helps you launch offers faster and control every part of the buyer’s experience. If you’re already selling through another site or funnel, CustomerHub still works as your content delivery hub.
Digital Product Management That Scales With You
You’re likely selling more than just one item, and managing all of that across multiple apps could be time-consuming. CustomerHub lets you host courses, downloads, and memberships in a single, clean dashboard.
Products are easy to update, group, or repackage. You can give different access levels to different customers without needing extra tools. It scales with you, so as your product line grows, your workflow doesn’t get more complicated.
Guided Onboarding for Better Engagement
A big reason buyers stop using digital products is confusion. They download something and don’t know what to do next.
CustomerHub lets you create structured onboarding experiences that walk each buyer through the right steps. This is ideal for businesses offering training, coaching, or anything that involves progression.
You can guide users through your material in a set order, set dates, or unlock rules and make sure they engage with your product instead of ignoring it after purchase.
Private Customer Feed to Build Connection
With most platforms, your only way to connect with buyers after purchase is through email. CustomerHub includes a private feed where you can share announcements, new offers, or updates directly inside the customer’s account.
This helps you stay top of mind and build a stronger connection with the people who’ve already paid for your content. You can also target messages to specific customer segments based on purchase behavior.
Smart User Engagement Tools
Most tools show your sales numbers. Few show you what customers actually do after they buy.
CustomerHub tracks user activity so you can see who’s engaging with your content, where they stop, and what they come back to.
It helps you improve your products, spot trends, and focus your efforts on what delivers results. It’s useful whether you sell one-time products or run a membership with evolving content.
Custom Access and Delivery Options
Sometimes, you want to give buyers access to everything immediately. Other times, you want content to unlock weekly, monthly, or after a certain step. CustomerHub gives you full control over delivery.
You can choose time delays, set up content to unlock in stages, or restrict access until a user completes certain actions. This is especially helpful if you offer training programs or want to encourage step-by-step learning.
Built-In Community Features
CustomerHub includes commenting features that let customers engage with your content directly. They can leave questions, give feedback, or respond to each other inside the platform.
This builds community around your products and encourages interaction without needing to send people to an outside group or forum. It also gives you insight into what’s valuable and what could use improvement.
Seamless Integration With Your Existing Tools
You don’t need to abandon your current workflow. CustomerHub integrates with over 7,000 apps using native options or Zapier. You can sync it with your email platform, CRM, payment processor, or task manager.
It's easier to trigger automation, follow up with buyers, or add contacts to your pipeline without manual work. It fits into your system instead of forcing you to change how you work.
Fast Support and Optional Done-for-You Setup
If you hit a roadblock, CustomerHub offers responsive live chat, a step-by-step knowledge base, and even a Done-for-You setup option. If you want help getting everything launched the right way, their team will walk you through or build it out for you.
That level of support makes a big difference, especially when your revenue depends on things working smoothly.
Start your 14-day free trial today or book a demo to learn more about the platform.
What Most Sellers Overlook
When businesses start selling digital products, most of the focus goes to the product itself. While product quality matters, it’s only one part of the sales equation.
What often gets overlooked are the systems, experiences, and strategies that turn one-time buyers into loyal customers and turn simple content into long-term revenue.
If you’re selling or planning to sell digital products, here are the areas that deserve more attention if you're aiming to build a business.
You Don’t Own the Customer in a Marketplace
Selling through marketplaces might seem like an easy way to start. The platform brings traffic, handles checkout, and gets your offer in front of buyers.
But when you sell through a third-party marketplace, you don’t own the relationship. You can’t follow up, make future offers, or control how your brand is presented.
This makes it hard to build loyalty or repeat revenue. If the marketplace changes its rules, fees, or visibility, your sales can drop overnight.
When you sell on your own terms, using a platform like CustomerHub allows you to control how buyers find you, how they experience your content, and how you reach them again. You’re not depending on someone else’s system.
Buyers Judge You by the Delivery Experience
You might have the best product in your market, but if the delivery is clunky or confusing, buyers won’t stick around. The way your product is accessed and presented affects how it’s perceived.
A plain link in an email feels transactional. A branded portal with organized content, clear steps, and ongoing updates builds trust.
The experience after purchase matters just as much as the sales process. Buyers remember how easy it was to use your product. If it feels professional, helpful, and structured, they’re more likely to return. If it is messy or difficult, they won’t.
CustomerHub helps you create that experience. It allows you to build a digital product system that feels polished without needing to custom-code anything. The result is a stronger impression, better engagement, and more confidence in your brand.
Sale Is Only the Beginning
Most sellers treat the moment of sale as the finish line. In reality, it should be the starting point. A buyer who’s already trusted you once is far more likely to do so again, but only if you have a system to follow up.
Without a plan for what comes next, you lose momentum. You miss the chance to offer add-ons, upgrades, or related products. And your buyer forgets about you before you can build a real relationship.
CustomerHub gives you tools to stay in touch. You can share updates inside the platform, trigger follow-up emails based on behavior, and guide your customers toward other offers.
Most Sellers Build Products, Not Product Systems
It’s easy to focus all your time and energy on building a great course or toolkit. However, what sets successful businesses apart is the system surrounding the product.
A quality system helps you deliver better, update faster, sell more clearly, and turn each product into part of a larger offer structure.
Without a system, each sale stands alone. There’s no connection between offers, no built-in upgrade path, and no long-term plan. That’s when growth stalls.
CustomerHub gives you the foundation to build a complete product ecosystem. You’re managing access, engagement, follow-up, and customer relationships all from one platform.
It’s the difference between selling content and running a content business.
Sell More and Stress Less With CustomerHub!
If you’ve put time into creating a digital product that delivers real value, don’t let it get lost in a marketplace or buried behind a basic checkout link.
Selling on someone else’s platform limits your control. Selling on your own terms changes everything. CustomerHub is built exactly for that.
CustomerHub lets you create a complete product experience, from a beautifully branded sales page to guided onboarding and a customer dashboard that drives repeat business.
If you’re ready to sell digital products in a way that feels professional and profitable, CustomerHub gives you the structure to do it right. You stay in control of your customer relationships, your revenue, and your growth.
Skip the tech headaches and start building a digital product business that’s designed to scale. Start your 14-day free trial today!
FAQs About Where to Sell Digital Products
Where is the best place to sell digital products?
The best place is one that gives you full control over how your product is sold and delivered. Some platforms are great for quick sales, but others help you build a real business.
You must look for a platform that lets you set your own prices, design your sales page, deliver content easily, and follow up with customers.
How do I sell digital items?
First, create your product, like a course, template, or guide. Then, pick a platform where you can upload the product, write a description, set your price, and connect a payment method.
Once that’s set up, you can start sharing your sales link and selling to customers online.
Where can I sell my digital products for free?
You can try platforms like Gumroad (free tier), Payhip, or Ko-fi. These let you start without paying upfront, but they may take a cut of each sale or limit what features you can use. They’re great for beginners but not always the best for long-term growth.
What is the most profitable digital product?
It depends on your audience, but online courses, toolkits, and paid templates often sell well. Digital products that save time, solve a problem, or help other businesses usually make the most money, especially if you can sell them more than once without doing more work.
