People are always searching for solutions that save time or improve their lives, and well-made digital products can meet that demand.
Selling digital products is one of the simplest ways to turn your creativity into income. Instead of managing inventory or shipping, you can focus on creating resources people need.
Digital products are simple to make and sell, which makes them an ideal starting point for anyone looking to earn money online. You can start small with one product and gradually build a library of offerings that bring value to your audience.
In this guide, we’ll explore 10 easy digital products to sell that are perfect for beginners and experienced creators alike. Each idea offers a combination of creativity and practicality that lets you meet the needs of your audience while building a steady income stream.
What Are Digital Products?
Digital products are non-physical items that are created and distributed in digital formats. Unlike tangible goods, they don’t involve shipping or storage. Common examples of digital products include:
- eBooks: These can range from fiction novels to how-to guides or industry-specific manuals.
- Templates: Tools like resume designs, business card layouts, and social media graphics.
- Courses: Educational resources for topics like photography, marketing, or personal finance.
- Graphics and art: Custom illustrations, stock photos, and design assets for businesses.
- Music and audio: Sound effects, jingles, or royalty-free music for creators.
- Software: Apps, plugins, or tools that solve specific problems.
Digital products are popular because they’re scalable. You create them once, and they can be sold an infinite number of times. And since there’s no need for physical materials or shipping, digital products are cost-effective to produce and sell.
Why Sell Digital Products?
Digital products are one of the simplest and most rewarding ways to start an online business. They are accessible to anyone with basic technical skills or creativity.
Platforms like CustomerHub make it even easier by offering plug-and-play simplicity, so you can start earning without the complexities of handling physical inventory.
Choosing digital products allows you to enter the market quickly and scale your business over time. Let’s explore why they’re such a popular choice for creators, coaches, and consultants:
Low Startup Costs
Unlike physical products, which require materials, manufacturing, storage, and shipping, digital products are created and sold entirely online. They're affordable for beginners and experienced creators alike.
Platforms like CustomerHub reduce startup costs even further by eliminating the need for multiple tools.
You can manage everything from creation to delivery in one place to keep your financial risk low while maximizing profit potential. Even if a product doesn’t sell as expected, you haven’t lost a large investment.
Easy to Create
Creating digital products can often be done in hours or days, depending on the complexity. Many products, like printables or templates, are easier to create using drag-and-drop tools like Canva.
You can also repurpose content you already have, such as turning blog posts into an eBook or an online course.
CustomerHub’s intuitive platform simplifies the process even more by offering templates and pre-built resources. Creators without advanced technical skills can get started quickly.
Unlimited Scalability
In traditional businesses, growth is often tied to producing and storing more products, hiring additional staff, or expanding physical infrastructure.
Once your product is live, your focus shifts to marketing and customer engagement rather than production or logistics. This allows you to invest time in creating more products or scaling your audience.
Digital products can also be sold to anyone in the world, where you can expand your potential customer base far beyond local markets.
Instant Delivery to Buyers
Customers appreciate instant gratification. With digital products, they can start using what they purchased right away, such as an eBook, a template, or an online course.
With digital products, delivery can be fully automated through online platforms. As soon as a buyer completes their payment, the system provides access to the product.
High-Profit Margins
Creating digital products requires little to no financial investment, especially if you use free or affordable tools. Once the product is created, there are no costs associated with reproducing it for additional sales.
CustomerHub eliminates the need for separate platforms by centralizing product creation, hosting, and delivery.
Flexibility for Creators
Digital products can be created, managed, and sold from anywhere with an internet connection. This makes them ideal for freelancers, remote workers, and entrepreneurs looking to break free from traditional 9-to-5 jobs.
Creators can work on their products whenever it fits their schedule, whether they prefer to dedicate a weekend or work in smaller chunks over several weeks.
Easy to Update or Improve
Digital items don’t require manufacturing or reprinting when changes are made. You can revise your file, save the updated version, and make it available to customers instantly.
Creators can use customer feedback to identify areas for improvement and make changes that directly address their audience’s needs.
Once a product is updated, sharing the improved version with customers is simple. Many platforms allow for the automatic delivery of updated files.
Wide Variety of Product Options
The possibilities for digital products are nearly endless, such as:
- Beginner-Friendly: Planners, coloring pages, or simple templates
- Intermediate: eBooks, photography presets, or stock photos
- Advanced: Selling online courses, apps, or custom software
Digital products can be created for niche audiences, general consumers, or specific industries. Therefore, you can tailor your products to the needs of your target market.
Start Quickly and Scale Over Time
Selling digital products is one of the easiest ways to start an online business. You can create a simple product today, list it online, and start earning within days. As you grow, you can add more products and explore new niches.
CustomerHub provides step-by-step guidance to help you launch your first product quickly. For those short on time or expertise, the platform’s Done-for-You services handle the heavy lifting so you can start generating revenue faster.
10 Easy Digital Products to Sell
Selling digital products is an excellent way to start an online business. They are scalable and suitable for creators of all skill levels. Below are the 10 most profitable digital products you can sell:
1. Printable Planners and Organizers
Printable planners and organizers are downloadable PDF files designed to help users manage tasks, track progress, and organize various aspects of their lives. They are easy to create and can be customized for specific needs.
Examples
- Daily, weekly, and monthly planners
- Fitness trackers
- Goal-setting worksheets
- Budget planners
How to Create
Tools like Canva and Microsoft Word are ideal for designing layouts, even for those without graphic design experience.
A daily planner might include simple headers with space for notes. Adding clean fonts and neutral colors makes the design appealing and easy to use. Once the design is complete, it’s exported as a PDF, which ensures it’s compatible with any printer and retains its formatting.
Pricing Strategy
Planners are typically affordable to attract more buyers. Pricing ranges from $5 to $15, depending on complexity and design.
2. eBooks
eBooks are digital documents, often formatted as PDFs or ePub files, that provide value to readers through written content. An eBook can take many forms, such as instructional guides, storytelling narratives, or industry-specific manuals.
Examples
- Self-improvement: "10 Habits for a Happier Life"
- Business and marketing: "Beginner's Guide to Social Media Ads"
- Hobbies and crafts: "Knitting Patterns for Beginners"
- Health and wellness: "Meal Prep for Busy Families"
- Fiction: Short stories, novellas, or novels in popular genres like romance, fantasy, or thriller
How to Create
The process of creating an eBook starts with choosing a topic that aligns with your expertise and meets the needs of your audience.
Once the topic is decided, create a well-organized outline to write and ensure it flows logically for readers. Use simple language, break up long sections with headings, and incorporate visuals like charts or examples when appropriate.
Tools like Canva, Microsoft Word, or Google Docs make it easy to create a professional-looking eBook with an attractive cover and well-formatted pages. Once the eBook is ready, it can be exported as a PDF or ePub file for distribution.
Pricing Strategy
Short, beginner-friendly guides often sell for $5–$10, while more comprehensive eBooks or those targeting a professional audience can be priced between $20–$50.
3. Social Media Templates
Social media templates are digital files, typically created in design tools like Canva or Adobe Photoshop, that provide ready-made designs for social media posts. They can be tailored for various purposes, such as promotional graphics, quotes, announcements, or event invitations.
Examples
- Instagram templates for small businesses: A pack featuring promotional post designs, product showcases, and story highlights
- Pinterest pin templates for bloggers: Pre-designed pins optimized for driving traffic to blog posts
- LinkedIn templates for professionals: Clean, minimalist layouts for sharing industry insights or job announcements
- Event templates: Customizable designs for virtual event announcements or invitations
How to Create
You can use tools like Canva, Adobe Photoshop, or Figma to design the templates. A basic Instagram post template might include placeholders for an image, a bold headline, and a smaller area for supporting text.
You may also add customizable elements like editable colors, fonts, and icons so buyers can adapt the design to their needs. Once your templates are complete, export them in editable formats like Canva links or PSD files.
Social media templates can be sold on platforms like Etsy, Gumroad, or Creative Market. They can also be marketed on your own website or social media channels to reach your audience better.
Pricing Strategy
A small pack of five Instagram post templates might sell for $10, while a more comprehensive pack with 30 templates for posts, stories, and highlights could be priced at $30–$50.
4. Online Courses
An online course is a structured learning experience delivered digitally, often through platforms like CustomerHub. These courses can cover a wide range of topics, from surfing and photography to coding and business management.
Online courses often include a combination of pre-recorded video lessons, downloadable resources, and interactive elements such as quizzes, assignments, or discussion forums. This variety of content keeps learners engaged and enhances the learning process.
Online courses are in high demand because they offer convenience and flexibility for learners. People can access courses anytime, anywhere, and learn at their own pace.
For creators, online courses are a way to share expertise, establish authority in a niche, and generate passive income through repeated sales.
They are also scalable: once the course is created, it can be sold to an unlimited number of students without additional production costs. This makes them an attractive option for coaches, consultants, course creators, and expert influencers.
Examples
- Personal development: "Time Management Strategies for Busy Professionals"
- Creative skills: "Beginner’s Guide to Watercolor Painting"
- Technical skills: "Learn Python Programming from Scratch"
- Business skills: "How to Write a Winning Business Plan"
- Health and wellness: "Introduction to Mindfulness Meditation"
How to Create
Identify a subject where you have expertise and that appeals to your target audience. Then, break down the topic into logical sections or modules.
Each module should cover a specific concept or skill. You can also record video lessons, write clear instructions, and include supplementary materials like PDFs, worksheets, or templates. Tools like Zoom, Loom, or screen-recording software will help you create professional-quality videos.
Most importantly, you have to choose a platform to host your course. Online course platforms like CustomerHub are user-friendly and allow you to upload content, set pricing, and manage sales.
With CustomerHub, even those without technical expertise can easily design, launch, and scale their courses. It eliminates tech headaches with an intuitive interface. You can upload videos, organize lessons, and add downloadable materials with no coding or design experience.
Your course can grow as your audience grows. With CustomerHub’s infrastructure, there’s no limit to how many students you can enroll.
Transform your passion into profit with zero tech headaches—start your free trial with CustomerHub today!
Pricing Strategy
Pricing varies widely depending on the depth of content and target audience. Short beginner-friendly courses might sell for $20–$50, while in-depth, advanced courses can fetch $100 or more.
5. Digital Art and Illustrations
Digital art is artwork created or edited using digital tools, such as graphic tablets, design software, or computer applications. Buyers can use digital art for various purposes, such as decorating their homes, improving their websites, or creating marketing materials.
Examples
- Printable wall art
- Custom illustrations or portraits
- Digital wallpapers for devices
- Vector graphics
- Design elements
- Digital stickers
How to Create
You can create your art using software like Procreate, Adobe Illustrator, or Photoshop. A drawing tablet, such as a Wacom or iPad with an Apple Pencil, can further boost your work.
You have to export your designs in popular formats such as PNG, JPG, or PDF. Ensure the resolution is high enough for printing (300 DPI is standard for printables). If selling vector files, save them as AI or SVG formats for easy editing.
Pricing Strategy
Simple designs, such as wall art or stickers, might sell for $5–$15 per piece, while more detailed custom illustrations or vector packs can be priced at $50 or more.
6. Stock Photos and Graphics
Stock visuals save time and effort for buyers who need professional-quality images or design elements but lack the resources to create them. They are versatile and can be used across various platforms, from websites to print media.
Examples
- Lifestyle stock photos for bloggers
- Seasonal photo bundles (e.g., "Winter Wonderland")
- Graphic packs (icons, patterns, backgrounds)
How to Create
A high-resolution camera and photo editing software like Adobe Lightroom or Photoshop are needed to create quality stock photos. You need to export files in popular formats like JPG, PNG, and SVG. For graphics, include layered files (e.g., PSD or AI) to allow buyers to edit and customize the designs.
Pricing Strategy
Individual stock photos may sell for $5–$15, while bundles can range from $20–$100 or more. For example, a 10-photo pack of beach landscapes might sell for $30. Meanwhile, a comprehensive branding kit with icons, logos, and patterns could fetch $75 or higher.
7. Resume and Cover Letter Templates
Resume templates are structured documents designed to showcase a candidate’s skills, experience, and achievements in a clear and visually appealing format.
Examples
- Clean and modern resume templates
- Industry-specific designs (e.g., creative resumes for designers)
- Cover letter templates with prewritten examples
How to Create
You have to ensure that key sections like contact information, work experience, education, and skills for resumes, as well as a professional format for cover letters, are included. It's recommended to use standard fonts and clear instructions so buyers can customize them easily.
Export your templates as editable files (e.g., DOCX for Word or Canva template links) and include high-quality PDF versions for previewing.
Pricing Strategy
Individual templates typically sell for $10–$20, while bundles or premium designs can range from $25–$50.
8. Audio Files and Music
Audio files and music products are pre-recorded digital audio tracks that users can download and incorporate into their own projects. They can serve many purposes, such as background music for videos, sound effects for games, or guided meditations for personal wellness.
Examples
- Royalty-free background music
- Sound effects for games or videos
- Podcast intros and outros
How to Create
You must use high-quality microphones for recordings and ensure the sound is clear and free of background noise. Edit your files to ensure they meet professional standards, and consider adding layers like reverb or equalization for a polished finish.
Save your files in commonly used formats such as MP3 and WAV to ensure compatibility across platforms and devices.
Pricing Strategy
Pricing varies based on the complexity and intended use of the audio:
- Royalty-Free Music Tracks: $15–$50, depending on length and exclusivity
- Sound Effects: $1–$10 each, or $20–$50 for a pack of effects
- Podcast Intros: $20–$100, depending on the customization and quality
- Guided Meditations: $5–$30 per track
9. Website and Blog Templates
Templates cater to various audiences, including small business owners, bloggers, freelancers, and e-commerce entrepreneurs. For sellers, these products are scalable and in constant demand due to the growing need for websites in the digital age.
Instead of hiring a web developer or spending hours designing from scratch, users can start with a ready-made design and customize it to reflect their brand.
Examples
- WordPress themes for blogs
- Landing page designs for businesses
- Portfolio templates for freelancers
How to Create
You may create the template using tools like Elementor for WordPress, Webflow for advanced customization, or Shopify's theme editor for e-commerce sites.
Ensure the template is mobile-friendly, SEO-optimized, and easy to navigate. Include customizable elements like fonts, colors, and layouts so users can tailor the design to their brand.
Provide files in formats compatible with the platform you’re targeting. For WordPress, export the theme as a ZIP file. For Shopify, the template should integrate with their editor.
Pricing Strategy
A premium WordPress theme optimized for SEO and blogging could sell for $60, while an advanced Shopify template for a fashion store might fetch $120.
10. Digital Coloring Books
Digital coloring books are popular because they are accessible, affordable, and versatile. Adults use them as a relaxing hobby to reduce stress, while parents buy them for children to encourage creativity. Businesses and educators also use them as engaging tools for marketing or teaching.
Examples
- Children’s coloring books
- Adult coloring books
- Seasonal and holiday-themed books
- Customizable pages
How to Create
Arrange your designs into a cohesive book using software like Adobe Acrobat or Canva. Include a title page and instructions if needed. Then, save the final product as a high-resolution PDF file for easy downloading and printing.
Pricing Strategy
The price depends on the number of pages, complexity of designs, and target audience:
- Simple kids’ books (10–15 pages): $5–$10
- Intricate adult books (20–30 pages): $10–$20
- Seasonal or custom books: $15–$30
5 Platforms to Sell Digital Products
Choosing the right platform plays an important role in your success in selling digital products. The right platform ensures ease of use for you as a seller and a seamless experience for your customers.
Let’s explore some of the best platforms where you can sell easy digital products.
1. CustomerHub
CustomerHub is the best platform for creators, coaches, and consultants who want to sell digital products with ease.
This platform stands out because of its plug-and-play simplicity, seamless integrations, and personalized support. It's designed to make selling digital products as efficient and stress-free as possible.
Plug-and-Play Simplicity
CustomerHub is built for creators who prioritize ease of use. Its intuitive tools allow you to set up a storefront, upload content, and start selling in minutes without advanced technical skills.
CustomerHub’s centralized product management brings all your digital offerings, like courses, memberships, and templates, into a single, easy-to-navigate dashboard. This eliminates the hassle of juggling multiple platforms or losing track of content across different systems.
With everything in one place, managing updates, organizing content, and tracking sales becomes effortless.
Unlike other platforms that require piecing together additional tools for tasks like onboarding or customer communication, CustomerHub also provides a private feed feature. You can share updates, resources, or exclusive content directly with your audience for consistent engagement.
Whether you're a first-time creator or an experienced seller, CustomerHub simplifies the process so you can focus on growing your business, not managing technology.
Seamless Integrations
CustomerHub integrates with the tools you already use to keep your workflows simplified and efficient. It connects with popular email marketing platforms, payment processors like Stripe and PayPal, and CRM software to centralize your operations and reduce manual tasks.
You can link your email marketing platform to send automated communication to buyers or integrate payment processors to securely handle transactions. These integrations eliminate the need for third-party add-ons or workarounds.
Unlike competitors like Etsy or Creative Market, which offer limited integrations or focus on niche audiences, CustomerHub’s extensive compatibility guarantees it fits into your existing tech stack.
CustomerHub’s guided onboarding experience complements its integrations by helping new customers navigate your products. They get value from the start that reduces support requests and increases customer satisfaction.
Personalized Support for Every Creator
CustomerHub goes beyond basic help articles and FAQs by offering personalized support tailored to your needs. When you’re launching your first product or scaling an established online store, their dedicated team is available to assist with setup, troubleshooting, and optimization.
The platform’s “Done-for-You” Migration Services further demonstrates this commitment. If you’re switching from another platform, CustomerHub handles the transition of your products, customer data, and workflows.
It removes the technical and logistical barriers often associated with moving to a new system. CustomerHub also provides hands-on support in your success, so you’re never left to figure things out alone.
Scalable for Growing Businesses
As your business expands, CustomerHub grows with you. It’s built to handle a range of digital products, from one-time downloads to recurring memberships and subscriptions.
The platform’s centralized management ensures you can easily update or add new products without disrupting your existing catalog. Combined with its robust infrastructure, CustomerHub provides the stability and scalability needed to support larger audiences and higher sales volumes.
Unlike competitors that require additional tools or upgrades to handle growth, CustomerHub provides everything you need in one place. This platform is ready to support your journey from a small creator to a thriving business.
CustomerHub's Pricing
Unlike other platforms that impose limits or charge extra for additional features, CustomerHub keeps it simple with one comprehensive plan.
CustomerHub offers a 14-day free trial where you can explore all its features at no cost or commitment.
Once the trial ends, the platform is priced at $79 per month. This single plan provides unlimited access to products, users, and multimedia content.
Start your 14-day free trial today and see why CustomerHub simplifies digital product sales.
2. Gumroad
Gumroad is a platform that helps creators sell digital products, memberships, and even physical items. It handles payments through options like credit cards and PayPal and allows for flexible pricing, such as pay-what-you-want models or tiered pricing.
It also supports recurring payments, which is useful for creators offering memberships or subscription services. The platform includes basic email marketing tools so sellers can send updates or promotions directly to their audience.
However, Gumroad focuses on basic selling tools. CustomerHub offers a comprehensive, ready-to-use system tailored for creators selling courses, memberships, and digital products.
Pricing
Gumroad charges 10% + $0.50 per sale for transactions made through your profile or direct links. If customers find your product through Gumroad’s marketplace, the fee increases to 30% per sale.
3. Etsy
Etsy is a marketplace where creators can sell handmade items, vintage goods, and digital products like printables and templates. It is easy to set up, and its large customer base gives sellers access to potential buyers without needing to build their own audience.
Etsy manages payment processing and accepts various methods, including credit cards and PayPal. Sellers can also use Etsy Ads to promote their products within the marketplace.
However, Etsy charges fees for listings, transactions, and payment processing, which can reduce profits for high-volume sellers. It’s a simple platform, but it may not be ideal for creators who want full control over their brand or advanced customization.
Pricing
There is a $0.20 listing fee for each product, which renews every four months or when the item sells. When a product is sold, Etsy charges a 6.5% transaction fee based on the sale price, including shipping costs.
If sellers use Etsy Payments, there is a payment processing fee that varies by country.
4. Creative Market
Creative Market is a platform for selling digital products like fonts, graphics, templates, and themes. It caters to creative professionals and provides a marketplace where buyers search specifically for design-related items.
Sellers can set their own prices, and the platform handles file delivery automatically after purchase. It also offers analytics to help track sales and product performance.
However, the platform takes a percentage of each sale as a commission, and its niche focus may not suit creators outside the design or creative industries. While it is a great option for selling digital design assets, its reach may be limited for those targeting broader or non-design-related markets.
Pricing
- The Basic Plan costs $9.95 per month and includes 5% off all assets and 995 credits per month.
- The Growth Plan is priced at $19.95 per month, offering 10% off all assets and 1,995 credits per month.
- The Freelancer Plan costs $29.95 per month, providing 12% off all assets and 2,995 credits per month.
- The Pro Plan is available for $49.95 per month, with 15% off all assets and 4,995 credits per month.
- The Studio Plan, priced at $99.95 per month, offers the highest benefits, including 20% off all assets and 9,995 credits per month.
5. Shopify
Shopify is an e-commerce platform that allows businesses to sell products online, including physical goods, digital products, and services. It provides customizable store templates for sellers to build their own branded websites.
The platform includes tools for managing inventory, marketing, and SEO, as well as an app marketplace for adding features like email marketing or customer support.
However, Shopify charges monthly subscription fees, and additional costs for apps and transaction fees can increase expenses. It works well for businesses needing a standalone store but may be more than necessary for creators with smaller product ranges.
Pricing
- The Basic Plan is designed for solo entrepreneurs and costs $25 USD per month.
- The Shopify Plan, ideal for small teams, is priced at $65 USD per month.
- The Advanced Plan supports scaling businesses and is available for $399 USD per month.
- For larger, more complex businesses, the Plus Plan starts at $2,300 USD per month on a 3-year term.
How to Create Easy Digital Products
Creating digital products might seem intimidating, but with the right tools and marketing strategies, it’s simple. Here’s a step-by-step guide to get started with creating easy digital products to sell.
Identify a Profitable Niche
Instead of trying to appeal to everyone, choosing a niche allows you to concentrate on a smaller, specific group of people who are more likely to buy your product.
The more targeted your niche, the easier it is to create products that meet the needs of that audience.
A niche must have an audience willing to spend money on products. You must look for problems people want to solve or goals they want to achieve.
Make sure there’s enough interest in your niche. A good way to do this is by researching existing products in your potential niche.
Competition is a good sign that a niche is profitable, but it’s important to stand out.
You have to study competitors to see what they offer and look for gaps in the market where you can provide something unique. If competitors sell general budgeting templates, you could niche further by offering templates specifically for freelancers.
Choose a Digital Product Type
Digital products come in various forms, and the best one depends on your niche, skills, and audience needs.
Think about how your audience prefers to consume information or solve problems:
- Do they want to learn step-by-step? Online courses or tutorials might be ideal.
- Do they need quick, ready-to-use tools? Templates or printables work well.
- Do they value in-depth knowledge? eBooks or guides may be the best option.
It's also important to think about the effort and scalability of the product. Printables or guides are quick to create and easy to sell, while online courses or memberships can offer higher returns but require more upfront investment.
Use the Right Tools
The tools you choose to create your digital product can make the process easier, faster, and more professional.
For digital products like eBooks, templates, or printables, software like Canva is user-friendly and ideal for creating visually appealing content, even for beginners. If you’re experienced in design, tools like Adobe Illustrator or Photoshop provide advanced features for more intricate projects.
For video-based products such as online courses, tools like Loom or Zoom are great for recording lessons or tutorials. For editing, software like Camtasia or iMovie can help you refine your recordings, ensuring they are polished and professional.
If your product involves audio, such as guided meditations or music tracks, Audacity is a free and reliable option for recording and editing. More advanced creators might prefer tools like GarageBand or Adobe Audition for added flexibility.
Once your product is created, you’ll need a platform to deliver it to your audience. CustomerHub is a great platform for selling and delivering digital products. It handles payments, product delivery, and customer management so you can focus on creating more products and growing your business.
Price Your Product Competitively
You have to research your target audience to understand their spending habits and willingness to pay. A beginner looking for an entry-level course may have a smaller budget than a professional seeking advanced templates or tools.
Also, check similar products in your niche to see how they’re priced. Platforms like Etsy, Gumroad, and Creative Market can give you insights into what others are charging.
While you don’t have to match competitors, knowing the market standard helps you avoid overpricing or underpricing your product.
The perceived value of your product also plays an essential role in pricing. Products that solve complex problems, save time, or provide specialized knowledge can be priced higher.
While digital products don’t have physical production costs, you may have invested time, tools, or resources in creating them. Your price should account for these costs while maintaining profitability.
Add Value with Bonuses
Bonuses create a win-win situation. Customers feel they’re getting more for their money, and you can use these extras to attract more buyers and encourage purchases.
The bonuses you choose should complement your main product and provide additional value. Here are a few examples:
- Extra resources: Provide checklists, worksheets, or guides that complement the main product
- Exclusive access: Offer access to a private group or online community where buyers can connect, ask questions, and share insights
- Discounts or coupons: Include a discount code for future purchases
- Behind-the-scenes content: Share a case study, detailed process, or an in-depth tutorial as a bonus. This works well for creators in niches like design, marketing, or photography.
- Upgraded features: Offer premium versions of your templates, such as more color options or additional layouts
- Bundle offers: Combine similar products into a bundle
While bonuses add value, too many can confuse or overwhelm your audience. Focus on 1–3 high-quality bonuses that genuinely improve the product.
Optimize for SEO
Optimizing your content ensures that when someone searches for this term, your product appears at the top of the results. This increases clicks, visibility, and, ultimately, sales.
It's important to search for keywords relevant to your product. Choose a mix of primary keywords (e.g., "time management eBook") and related terms (e.g., "daily planning strategies") to naturally include in your content.
The title is also one of the most important elements of SEO. Ensure your title includes your primary keyword and is descriptive. It helps both search engines and potential customers understand your product.
Write detailed product descriptions that incorporate keywords without overstuffing. You can include your primary keyword within the first 100 words and naturally throughout the text.
Although search engines can’t "see" images, they can read the alt text. Describe each image briefly while including relevant keywords.
Create an Eye-Catching Preview
People want to see what they’re getting before committing to a purchase. A preview provides transparency and reassurance, showing that your product meets their needs.
The quality of your preview reflects the quality of your product. You have to use high-resolution images, videos, or PDFs to ensure your preview looks professional.
Also, focus on what makes your product unique and valuable. For an online course, you need to highlight the curriculum, downloadable resources, and interactive elements.
Remember that your previews should look good on both desktop and mobile devices, as many buyers shop on their phones.
Common Challenges and How to Overcome Them
Selling digital products comes with its own set of challenges. Understanding these obstacles and having solutions ready can help you avoid common pitfalls and create a smoother path to success.
Standing Out in a Crowded Market
Your USP is what sets your product apart from others. It could be a feature, benefit, or approach that no one else offers. Identify what makes your product special and emphasize it in your marketing.
If your digital planner includes features for meal prep and fitness tracking, highlight this as a "one-stop tool for a healthy lifestyle."
Customers notice quality, especially in crowded markets. Ensure your product is professional, polished, and easy to use. A well-crafted product naturally stands out against poorly designed alternatives.
Your product visuals are often the first thing customers see, so make them count. You should use high-quality images, mockups, or short videos to showcase your product’s features and benefits.
Managing Customer Expectations
When customers know what to expect from your digital product, they’re more likely to feel confident in their purchase and remain satisfied with the experience.
Transparency is key to managing expectations. Your product descriptions should clearly explain what the customer is purchasing, including its features, benefits, and limitations. Avoid using vague or exaggerated language that could mislead buyers.
You must include specifics like file formats (e.g., PDF, PNG, or DOCX), compatibility (e.g., works with Canva or Microsoft Word), and whether the product is customizable.
Visual or interactive previews also give customers a realistic idea of what they’ll receive. For example, showing pages from an eBook or screenshots of a template ensures buyers understand the product’s layout and design. If your product is an online course, consider offering a preview lesson or video.
Handling Refunds and Copyright Issues
Unlike physical goods, digital products are harder to "return," which can lead to disputes. Additionally, copyright infringement is a common concern for creators.
A transparent refund policy helps set expectations and reduces disputes. You must state your policy on your sales page and product listing. For example:
- Non-refundable policy: "Due to the nature of digital products, all sales are final and non-refundable. If you encounter any issues, please contact us for support."
- Conditional refund policy: "Refunds are available within 7 days of purchase if the product is defective or not as described."
When a customer requests a refund, respond calmly and professionally. Ask for details about their concerns and see if you can resolve the issue without issuing a refund. If a refund is granted, process it quickly and thank the customer for their feedback.
Digital products are prone to unauthorized sharing or copying. You need to safeguard your content by adding watermarks to preview images or files to prevent misuse.
A licensing that includes clear licensing terms, such as whether the product is for personal or commercial use, is also recommended.
Low Initial Sales
Low initial sales can be discouraging, but it’s a common challenge for creators, especially when launching a new digital product.
If your product isn’t selling as expected, reevaluate how you’re presenting it. Ask yourself:
- Is the value of your product clear to potential buyers?
- Does your product solve a specific problem for your target audience?
Ensure your product description highlights the benefits, not just the features.
- Instead of: "This eBook has 10 chapters on budgeting,"
- Say: "Learn how to save $500 a month with actionable budgeting tips in this easy-to-follow eBook."
If your product has already launched with low sales, it may be due to insufficient pre-launch promotion. In future launches, announce the product in advance or share sneak peeks of content to generate interest.
Dealing with Negative Feedback
Receiving negative feedback can be frustrating, especially when you’ve put a lot of effort into your product. However, it’s important to avoid reacting emotionally. Take a moment to process the feedback before responding to ensure your reply is calm, professional, and constructive.
Start by acknowledging the customer’s concerns to show you value their input. Even if the feedback feels unfair, listening demonstrates professionalism and a commitment to improvement.
Whenever possible, provide a solution that addresses the customer’s concern. This could include sending a revised version of the product or providing a refund if necessary, depending on your refund policy.
Keeping Up with Trends
Trends influence what your audience wants, the tools you use, and how you market your products. Keeping up with trends helps you create innovative offerings, attract more customers, and grow your business.
Regular research is key to identifying trends. Following influencers and experts in your niche can provide insights into emerging topics and tools.
Platforms like Google Trends or Pinterest Trends can reveal what’s gaining traction, while competitor analysis offers ideas on successful strategies. Paying attention to customer feedback, such as questions or suggestions, can also indicate trends worth exploring.
Technical Issues
Problems such as file compatibility, delivery glitches, or platform limitations can disrupt your workflow and affect customer satisfaction.
Files that are corrupted, improperly formatted, or incompatible with certain devices or software can frustrate customers. A PDF that doesn’t open on mobile devices or a template that fails to work in different software versions can lead to negative feedback.
To minimize these risks, use trusted tools to create your product. Make sure PDFs open correctly on both desktop and mobile devices, and verify that templates work in multiple software versions, such as Microsoft Word or Google Docs.
Delivery-related technical problems, like broken download links or slow-loading product pages, can also frustrate buyers.
Using a reliable platform like CustomerHub can help minimize these challenges. It ensures buyers receive their products instantly after purchase and protects your products and payment processing with robust systems.
Scaling Beyond the First Product
Scaling beyond the first product allows you to increase revenue, diversify your offerings, and establish your brand as a trusted creator.
If you launched an online course, you could create a workbook or cheat sheet that complements the course material. Similarly, if your first product was a set of social media templates, consider offering a video tutorial on content creation.
Using CustomerHub’s centralized product library, you can easily manage and bundle these related offerings in one place.
Bundling products together provides more value to customers while increasing your average order value. You can package your digital planner with a habit-tracking template and a budgeting guide at a discounted price.
If you’ve established a loyal customer base, consider launching a membership or subscription service. This model provides recurring revenue while delivering ongoing value to your audience.
CustomerHub’s sophisticated membership tools allow you to create gated content, manage member access, and deliver ongoing value, such as exclusive resources, regular updates, or access to a community.
Turn Your Expertise Into Easy Digital Products With CustomerHub!
Are you ready to turn your digital product ideas into profitable, easy-to-sell products?
With CustomerHub, you can effortlessly create, manage, and sell your digital offerings—all in one intuitive platform. Say goodbye to the hassle of juggling multiple systems and focus on sharing your expertise with your audience!
What makes CustomerHub the ultimate choice for creators? From seamless integrations with payment processors and email marketing tools to its plug-and-play simplicity, CustomerHub is designed to eliminate the technical headaches that often come with selling digital products.
The platform’s centralized product management lets you easily organize your content and track your sales while guided onboarding steps ensure a smooth setup process. With CustomerHub, you’ll save time and energy so you can focus on growing your business and delighting your customers.
Join thousands of creators who trust CustomerHub to simplify their digital product journey. Start your 14-day free trial today and experience how easy it is to create and sell digital products.
FAQs About Easy Digital Products to Sell
What is the easiest digital product to make?
The easiest digital products to make are those that don’t require advanced technical skills or extensive resources. Printable planners, templates, and eBooks are great examples.
These products can be created using simple tools like Canva, which makes designing professional-looking items accessible for anyone.
What is the best-selling digital product?
Online courses are highly popular, especially those that teach in-demand skills like marketing, design, or coding. Digital products that provide clear value and solve problems tend to attract the most buyers.
eBooks focused on practical topics like self-help or personal finance also perform well. Templates, such as resumes, business documents, or social media designs, are consistently in demand due to their versatility and convenience.
What is something digital I can sell?
You can sell anything digital that aligns with your skills and interests while offering value to your audience. You could create and sell design templates, stock photos, or digital art.
If you’re knowledgeable in a particular area, consider selling eBooks, online courses, or guided audio files like meditations. Memberships or subscriptions offering exclusive content are another option.
The key is to identify a product that fulfills a specific need or enhances the customer’s experience in some way.
What digital products are trending now?
Digital product trends often reflect what’s happening in the broader market and lifestyle shifts. Right now, AI-driven tools and resources, like guides on using ChatGPT or other AI platforms, are gaining traction.
Customizable templates for businesses and influencers are also popular, especially those tailored for platforms like Instagram or LinkedIn. Also, sustainability-focused products, such as digital planners marketed as eco-friendly alternatives, are trending.
