Description
Seeking a Marketing Assistant to focus on front-of-the-funnel traffic and leads with an emphasis on free trial conversion.
Success metrics
In order to be successful in this role, the Marketing Assistant will focus on and improve the following key business metrics:
- Free Trials - free trial signups
- Free Trial Conversion Rate - % of free trial users that convert into paying customers
- New Leads - new leads added to the marketing database
Responsibilities
A day in the life of the Marketing Assistant includes but is not limited to the following:
- Social media: Generating social media content, managing social media accounts and engagement
- Campaign execution: Assisting with campaign execution and monitoring response
- Content creation: Creating copywriting for marketing materials, web pages, and other collateral materials
- Event bookings - Booking podcasts, speaking opportunities, and other events for company leadership
- Data analysis: Preparing data reports, tracking key performance indicators, and measuring return on investment
- Project management: Assisting the marketing team with completing projects and juggling multiple projects and deadlines
- Marketing research: Conducting market research and analyzing buying trends and statistics
Qualifications
In order to be successful in this role, the Marketing Assistant should embody the following characteristics:
- 2+ years marketing experience
- A leader; high integrity
- Detail-oriented
- Organized
- An excellent troubleshooter and problem solver
- Strong written & verbal communication skills
- Adaptable and comfortable in a fast-paced environment
- A quick learner
- Experience with Keap, ActiveCampaign, GoHighLevel, or other marketing systems a bonus
- Previous SaaS experience a bonus
